FHMKTG was mandated to plan and execute both the camps for the global team of NBA. The following duties were looked after by us:
Logistic management including arrivals & departures transfers, daily transportation
Production & fabrication of camp branding elements
Technical support for audio/video requirements during both camps
Hospitality for campers + VIP guests including planning and execution of guest programs
Daily camp operations
Our team visited Delhi & Noida two months prior to the camps along with the NBA USA & India team and conducted detailed site surveys, meetings and interactions with all parties that would be involved
From visiting the academy, to talking to the hotels where the campers/guests would stay, NBA & FHMKTG left no stone unturned to ensure an experience in India that was at par with any other BWB Camps from the other continents.
Over the course of the next months, FHMKTG & NBA USA constantly liasoned as we planned minute by minute details of the camp including collaterals fabrication (from samples to final products), designing few branding elements at the camp, coordinating with the NBA appointed security services team that would be an instrumental part in daily movement security & coordination for all the campers and guests
For the guest programs, FHMKTG suggested the best options for the campers & VIP guests by planning a movie night for the 85 campers and trips to the Taj Mahal, Akshardham temple, Raj Ghat & a day-shopping trip for the NBA VIP teams and their guests
As logistics played a very big part during the entire program, FHMKTG ensured that the spade work for all vehicles was done and locked in advance with NBA
Considering a daily logistic requirement of more than 30 vehicles ranging from 45 seater buses to commuters and even top of the line luxury vehicles for VIPs, we worked with our trusted partners in Delhi to ensure a flawless coordination and daily deployment of vehicle
Each vehicle was checked in advance to ensure that it met quality, hygiene & safety standards and each driver was briefed personally to facilitate smoother coordination and translation each day
For our guest programs, we ensured that the campers or the VIPs got a great experience in India.
We facilitated a movie-night for the campers at one of the best multiplexes in the city. For the VIP programs, we even brought on board trained & official guides from the Indian Tourism Ministry for the guests assistance during the program
Running the camp on a daily basis included coordination with the facility to ensure that all details from daily court maintenance to guest management and all camper meals were taken care of as per the schedule. Each day, our team would work with the facility team to tick off all the boxes and ensure the smooth running of the camp
For the first time, Basketball Without Borders Asia came to India putting India on the map for basketball development in the Asian continent.
BWB’s coming to India also marked a turning point for NBA India and the Basketball Federation of India
With 85 campers from more than 20 countries including India, Australia, New Zealand, Singapore, Thailand, Philippines, China, Japan, South Korea, Iran, Lebanon, Hong Kong, Indonesia and Malaysia, the event made a mark in the Basketball federation and reflected the talents of many In Asia
Both camps had great soft life skill lessons including panel discussions with the best of the NBA/Indian sportsmen/women present to give the kids an insight into the global opportunities
For the first time in India, a special referee clinic was held with the top 20 referees in India. Joey Crawford conducted the sessions in the clinics everyday
In addition, a coach clinic was also setup and Patrick Hunt, FIBA Technical Commission Chair & President of Work Association of Basketball Coaches facilitated the 2 hour long session. More than 40 India referees from all states of India participated in the session along with current NBA coaches, Ryan, Bret, Darvin & Mike.
To a truly special and talented group of people who we now have the good fortune of calling “family”, thank you for the extraordinary service you delivered day in and day out as we prepared for and executed Women’s Academy Camp and BWB Asia! Your attention to detail, excellent communication and generosity of time and spirit made both camps truly successful. You delivered on so many levels and we just cannot thank you enough.
Senior Director, Events – NBA