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bullets‘Reliance Foundation Junior NBA India’, a comprehensive basketball development program that imparts positive values of the sport to impact lives of the Indian youth, has been designed by NBA to promote the sport of basketball in the country.

bulletsWith the thought “Anyone can Play” the Jr. NBA program reaches out to students in schools across the country and enables them to learn and play basketball via in-school, after-school and competitive programs.

bulletsThe aim to focus on schools right from the grass root level to the top comes from the NBA curriculum which instills various life skills in children through sport.


bulletOur activations arm bagged the mandate to entirely manage this six-month long program in more than 12000 schools across Lucknow, Hyderabad, Jaipur, Ahmedabad and Bangalore for kids from 3rd – 10th Std from October 2015 to March 2016.

bulletWith our meticulous planning and heavy duty logistics, we chalked out a detailed strategy of this action-packed program including in-school programs, mini festivals, national elite camps and tournaments for reaching out to kids, teachers and coaches in every city.


bulletsThe journey kicked off with a “Train the Trainer” program in each city in which member schools sent their PE Teachers for a training session in the program curriculum specially designed by NBA. Through this program, more than 1000 PE Teachers were trained by NBA teams of foreign and local coaches across the country. More than 8.5 lakh students were reached with around 35000 sessions in the In-school Program.

bulletsThe Elite Camps, an advanced training programs for existing talent in each city from the U-13 & U-16 age groups, were conducted. Participating students were taken through various drills and exercises that were aimed to hone and better their skills at the sport. More than 9,000 students participated in the Elite Camps held across the country.

bulletsMini Festivals, a fun day programs for U-10 kids to participate in friendly competitive games as well as learn basic drills and exercises of the sport, were organized. These festivals witnessed a participation of more than 10,000 students from all the cities.

bulletsTo culminate the Jr. NBA program, an inter-school tournament was organized for all participating schools where they were given the opportunity to battle for the Jr. NBA trophies in 3x3, 5x5 and Hot Shot Competitions for U-10, U-13 & U-16 boys and girls. The tournaments saw a participation of more than 6,000 students across all competitions.

key highlightsKey Highlights

bulletsTop 3 students per age group (U-13 & U-16 boys and girls) from each city, who were picked by the NBA team of foreign and local coaches, got a chance to participate in the National Elite Camp

bulletsThe Top 3 PE Teachers in every city were gratified to acknowledge their contribution, dedicated and participation across the entire program

bulletsThe Best PE Teacher of the city won an NBA experience of a lifetime - a trip to Australia and participation in the NBA camp there!

bulletsOver the course of the program, our teams reached out to more than 10, 00,000 students across the country.